Process
We have a fairly straightforward yet in-depth process; we call it our Full Circle Evaluation. It allows us to dive in and understand your business, your objectives, your challenges, your audience and your product so that we can create marketing programs that make sense and achieve your specific goals. It's an intense process, but it's absolutely critical to long-term success. And it's the best way to make sure that you're spending your marketing dollars wisely.
Arc One – Research & Development
We meet with you and your team to get a better understanding of the current situation at your business, your specific goals and marketing budget. We will become familiar with your business model, and identify what's working and what's not.
We will critically analyze your business by reviewing your current marketing practices, determining your target audience and researching the competition. From there we will establish your brand attributes, create a unique positioning statement, and plan a communications strategy based on your goals and budget. This information is presented in a strategic and results-driven marketing plan that outlines proposed programs, timelines and associated costs.
Arc Two – Brand Identity
During this phase, we develop messaging and creative directions that effectively communicate your brand and product to your audience. Logos, business cards, the perfect photos, brand guidelines—this is the foundation of your brand and will be vital in determining how we develop marketing materials that meet the needs of your business.
Arc Three – Marketing Materials
Now we start developing the tools that sell the product. Based on the strategies we've agreed upon, we create an arsenal of brochures, website, catalogs, advertising, videos, and/or signage. And everything is created with your goals in mind. Although we appreciate the power of great creative, we also understand that the creative is a means to an end, and that end is sales!
Arc Four - Lead Generation
Speaking of sales, next we begin implementing the strategic, integrated marketing plan. By leveraging the perfect combination of advertising vehicles, we generate leads for your sales team. Direct mail, online marketing, print or broadcast media, outdoor advertising, public relations, event marketing – the perfect mix is designed to optimize your budget and drive the maximum number of leads.